Upendra Kachru: STRATEGIC MANAGEMENT CONCEPTS AND CASES

Strategic management has become vital to survival, in the rapidly changing world of global business . As companies try to out-manoeuvre each other in the hurly-burly of the market place, planned strategic initiatives are necessarily required. A dire fate can be avoided by following the wisdom purveyed within the pages of this book, which has been arranged in five parts including the case studies. What sets it apart is that these exhaustive case studies covering extended time horizons depict the oscillating fortunes of some household names like TI cycles, while dissecting the game-plans of market leaders like Coca-Cola (locked in a battle for market share with Pepsi Co.,) DHL, Maruti Udyog, Amtrex Hitachi, Torrent Pharmaceuticals and several others. Management guru C.K. Prahalad has written the fascinating study of TI cycles; his mastery is quite evident in this superlative tour de force?a lesson in how to construct and analyse a case.Written in a scintillating, user-friendly style, this highly readable book effortlessly traverses the entire panorama of strategic management, from basic concepts, strategic intent, and strategic analysis, to strategic choice & strategy formulation, resource allocation and implementation control. What is truly unique and original about the book is its organization: the theoretical portion (each part self-sufficient and conveying deep insights into specific aspects of strategic management) is followed by a chapter on the analytical tools essential to implement the learning. As the student advances in the subject, the cases and textual material keep pace with his advancing knowledge. This combination of descriptive text, cases, and applicable analytical tools results in a structure that renders this book an invaluable addition to the existing literature on the subject.Pismo: LatinicaStanje: OdličnoUvez: MekiGodina: 2005