Robert J. Calvin: Sales Management- Models for Developing Sales Strate

As a sales manager, you have to train your people to be the best, the most knowledgeable and the most efficient sales force possible — and then you have to stay one step ahead of them.Companies of the old and new economies often suffer the same ailment: sales teams that don’t produce. Writer Robert Calvin tells sales managers what they must do to cure this disease. Calvin’s book - which is as concise as an effective sales pitch - gives you a thorough blueprint for building or rebuilding your sales team. The book is filled with questionnaires and lists, including a sample performance evaluation and a rundown on what not to say to a potential hire. Calvin argues that managers often neglect training, which alone should take up 40% of their time. getabstract highly recommends this potential Bible for sales managers, which makes it clear that you must be more critical of your sales force’s achievements in areas such as prospecting, closing and even personal demeanor. A word of warning: Calvin is as ruthless as "The Weakest Link" television show in asserting that poor performers must be eliminated... and he doesn’t even wink.Basic AssumptionsIf you are a sales manager, you already know that weak sales and sales management are the Achilles heel of most old-and new-economy businesses. The majority of sales organizations need to be radically transformed and reengineered. This call for radical change is based on three basic assumptions:A sales force is no better than its management - A weak sales force reflects weak management. Those managers who always complain about their salespeople may find this concept painful to accept.Your job as sales manager is to get work done through other people - While you may be able to do a better job than any other individual, you can’t outperform the group of salespeople you manage. Therefore, your job is to maximize group effort.A manager’s job is to make heroes, not be one - Although you will find that this axiom is particularly true in sales, it applies to other corporate functions as well.Stranica: 251Dimenzije: 7.87 x 5.51 x 1.57Jezik: LondonPismo: LatinicaStanje: Nova knjigaUvez: Tvrdi s ovitkomGodina: 2000