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Paul Baines , Chris Fill , Kelly Page: Marketing

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Šifra oglasa: 42689626

Osnovne informacije

Lokacija
Grad Zagreb, Stenjevec, Špansko
Stanje
rabljeno

Opis oglasa

What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product?Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle thedecisions they have to make.The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and thebest ways to use social networking sites in marketing efforts.Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take thislearning further.Stranica: 776Pismo: LatinicaStanje: Nova knjigaUvez: MekiGodina: 2008

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ZUZI obrt za trgovinu i uslužne djelatnosti

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Pravni podaci ZUZI, obrt za uslužne djelatnosti Antuna Šoljana 33, Susedgrad info@zuzi.hr 091 604 7126 Registarski broj: 251-09-11-4-003-20-2 (Registar obrta) Trgovac je samocertificiran sukladno članku 30. Akta o digitalnim uslugama.
Oglas objavljen
26.01.2024. u 10:33
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ZUZI obrt za trgovinu i uslužne djelatnosti

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Korisnik je verificirao broj telefona u državi: Hrvatska