Zeithaml, Bitner, Gremler, Mende - Services Marketing
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Osnovne informacije
- Lokacija
- Grad Zagreb, Brezovica, Brezovica
- Stanje
- novo
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Zeithaml, Bitner, Gremler, Mende
Services Marketing: Integrating Customer Focus Across the Firm
Izdavač: McGraw
Meki uvez, 544str
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
Services Marketing: Integrating Customer Focus Across the Firm
Izdavač: McGraw
Meki uvez, 544str
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
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Korisnik je verificirao broj telefona u državi: Hrvatska
Korisnik nije trgovac te na njega nisu primjenjive EU odredbe o zaštiti potrošača
- Adresa: 10020 Novi Zagreb, Grad Zagreb, Hrvatska
- Oglas objavljen
- 03.01.2026. u 22:18
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tim1409
Korisnik je verificirao broj telefona u državi: Hrvatska
Korisnik nije trgovac te na njega nisu primjenjive EU odredbe o zaštiti potrošača
- Adresa: 10020 Novi Zagreb, Grad Zagreb, Hrvatska