Svend Hollensen - Global marketing, a decision-oriented approach
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Šifra oglasa: 47228541
Osnovne informacije
- Lokacija
- Grad Zagreb, Brezovica, Brezovica
- Stanje
- novo
Opis oglasa
Svend Hollensen
Global marketing, a decision-oriented approach
Izdavač: Pearson Education Limited, 2011.
Meki uvez, 756str
Knjiga je u savršenom stanju
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
Povezani pro
Global marketing, a decision-oriented approach
Izdavač: Pearson Education Limited, 2011.
Meki uvez, 756str
Knjiga je u savršenom stanju
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
Povezani pro
Karta
Napomena: Prikazana je približna lokacija
tim1409
Korisnik je verificirao broj telefona u državi: Hrvatska
Korisnik nije trgovac te na njega nisu primjenjive EU odredbe o zaštiti potrošača
- Adresa: 10020 Novi Zagreb, Grad Zagreb, Hrvatska
- Oglas objavljen
- 03.01.2026. u 22:18
- Do isteka još
- Oglas prikazan
- 337 puta
tim1409
Korisnik je verificirao broj telefona u državi: Hrvatska
Korisnik nije trgovac te na njega nisu primjenjive EU odredbe o zaštiti potrošača
- Adresa: 10020 Novi Zagreb, Grad Zagreb, Hrvatska