Schiffman, Kanuk, Joseph Wisenblit - Consumer Behavior
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Schiffman, Kanuk, Joseph Wisenblit
Consumer Behavior - 10th Edition
Izdavač: Pearson College Div, 2009
Meki uvez, 518str
Knjiga je u savršenom stanju
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
Consumer Behavior - 10th Edition
Izdavač: Pearson College Div, 2009
Meki uvez, 518str
Knjiga je u savršenom stanju
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
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- Adresa: 10020 Novi Zagreb, Grad Zagreb, Hrvatska
- Oglas objavljen
- 03.01.2026. u 22:18
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tim1409
Korisnik je verificirao broj telefona u državi: Hrvatska
Korisnik nije trgovac te na njega nisu primjenjive EU odredbe o zaštiti potrošača
- Adresa: 10020 Novi Zagreb, Grad Zagreb, Hrvatska