_Events Management \

Events Management (engleski)
Bowdin, Allen, O'Toole, Harris, McDonnell

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Section 1: Event Context
1. An Overview of the Event Field
2. Perspectives on Events
3. The Event Planning Context
4. Event Tourism Planning
5. Sustainable Event Management
Section 2: Planning
6. Strategic Event Planning
7. Conceptualising the Event
8. Event Project Management
9. Event Financial Planning
10. Human Resource Management and Events
11. Marketing Planning for Events
12. Promotion: Integrated Marketing Communication for Events
13. Sponsorship of Events
Section 3: Event Operations and Evaluation
14. Event Design and Production
15. Event Logistics
16. Legal Considerations in Event Planning and Management
17. Risk Management
18. Evaluation and Research
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